Innovation and solutions | WWF


Innovation and Solutions is a "think" space that aims to inspire dynamic thought leadership, learning, dialogue, research and innovation to tackle the challenges facing forests through working groups, study tours and encounters. It builds on WWF´s long-standing experience with former initiatives such as WWF´s Global Forest & Trade Network (GFTN), and also the New Generation Plantations platform (NGP), engaging with diverse collaborators, convenes and connect stakeholders and aims to find ways to identify, evidence, scale and promote successful solutions

Innovation and Solutions brings science, policy, business and community angles together to foster ideas and projects that improve peoples' lives, and that lead to the protection, maintenance and long-term recovery of biodiversity and ecosystems.

To take part in Innovation and Solutions think space, you can contact

Responsible forest management

Responsible forest management is a key component of WWF’s vision for a future in which people live in harmony with nature. 

Nearly one-third of tropical forest area globally is designated for timber production. Commercial logging, when responsibly managed, has the potential to support local livelihoods and economic development while conserving biodiversity and the other vital services that forests provide. 

Forest products are renewable, which is an advantage compared to many other natural resources. So the sustainable use of renewable forest products can help provide forest dependent people with shelter, fuel, medicine and other services, while providing essential habits for plants and animals and well as a safeguard against climate change.

A credible system of certification can ensure the sustainable management of these vital resources and is widely seen as an important initiative to promote better forest management.  

What forest certification can you trust?

Today there are a plethora of forest certification schemes.To be credible and effective, certification schemes need to have operational standards that are strong enough to deliver positive, measurable impacts on the ground. They need to have a strong governance structure and systems in place to ensure that the standards are applied. We also believe it is critical to have broad involvement of economic, environmental and social stakeholders. Voluntary certification schemes like the Forest Stewardship Council (FSC), which WWF currently considers the most credible forest certification system on the market, meet these requirements. Since its founding, FSC has proven to be an effective tool in improving forest management and contributing to biodiversity conservation. 

The WWF Forest Certification Assessment Tool (CAT) has shown that FSC, with its robust certification system, uniform set of principles and criteria rules, including High Conservation Value habitat criteria, that regulate how the standard is implemented, and balanced decision-making process through environmental, economic and social multistakeholder representation, provides the best forest certification scheme at present.  

A number of studies have also demonstrated the benefits of FSC certification on the environment, social development and governance. Research by CIFOR published in 2014  showed that FSC-certified forests provide more benefits to communities than uncertified forests.  A study in Indonesia found that “climate-smart” forestry practices can reduce emissions by 30-50%.  Another research indicates FSC certification brings about a small but significant reduction in the rates of deforestation in different tropical regions. More recent investigation found that low impact logging practices (FSC-certified) in commercial tropical forests in the Madre de Dios, Peru region, can contribute to wildlife protection and complement protected areas to provide habitat for many species.