The WWF is run at a local level by the following offices...
Four million hectares of forest are benefiting from voluntary corporate action through Forests Forward, WWF's flagship programme for corporate leadership on forests. Our Impact Report, A Force for Nature, reveals that 26 leading companies and organizations from nine sectors are improving forest management or going beyond responsible sourcing to support forest conservation projects across the world.
Report highlights
The report highlights how the private sector is showing leadership in forest management, responsible sourcing and financing forest landscape projects:- With the support of HP Inc., WWF and local Brazilian organizations have worked to restore more than 500 hectares of Brazil’s Atlantic Forest and spearheaded efforts to improve the protection of three national parks totalling 52,000 hectares (p19).
- In Viet Nam, WWF and IKEA have encouraged a responsible wood supply while supporting local communities by advancing FSC certification of over 24,000 hectares of acacia plantations, with more than 3,000 plantation owners, many of them smallholders, joining in (p21).
- In Mexico, SIG is supporting WWF’s efforts to identify, restore and connect 750 hectares of critical forest corridors for jaguars; partner with local communities to improve forest management across 100,000 hectares; and help reduce human-wildlife conflict (p22).
- Iconic global retailers such as IKEA, which in 2024 sourced wood that was 97% FSC certified or recycled, are raising the bar for transparency in sourcing, for example, by releasing a public global wood supply map – the first of its kind in the sector (p15).
- FSC-certified tropical forest concessionaires such as Interholco in the Congo Basin are providing refuge for large threatened mammals and increasing the value of responsible forestry through accounting for ecosystem services (p13).
- Local agroforestry associations in the Amazon (such as Manutata, RONAP and Candela, which produce Brazil nuts) are restoring degraded forests while supporting the livelihoods of local communities (p13).
- With support from Kimberly-Clark and International Paper, local partners are strengthening land retention to conserve forests by supporting family forest owners in the southeast US (p26).
- WWF Forests Forward tools and guides are helping companies understand impacts and source more responsibly (p28).
WWF’s Forests Forward partners are demonstrating that the private sector can be a force for nature. Together, our innovative approaches and positive impacts are proving that conserving forests is not only beneficial for the planet, but also a wise and sustainable business strategy.
- Dr Kirsten Schuijt, Director General, WWF InternationalFor IKEA, it doesn’t end with our own supply chain. We are proud to have supported WWF's conservation efforts over 23 years in a total of 22 countries, including long-term support for critical landscape programmes and enabling innovative new approaches to improve forest management.”
Ulf Johansson, Global Raw Material Manager, Inter IKEA
Alex Michalko, Director of Climate & Responsible Sourcing, HP Inc.
Our partnership with WWF has unlocked huge potential for SIG to create positive impacts for at-risk forests and local communities globally. We want to show others how they can contribute best to supporting thriving forests by investing in landscapes."
Samuel Sigrist, CEO, SIG Group
Investing in inclusive and sustainable projects is a commitment to a future where conservation and development go hand in hand.”
Gastón Vizcarra, President, Candela Perú
Tom van Loon, Head of Sustainability, Interholco AG
Forests Forward reflects P&G’s ongoing commitment to provide consumers with responsibly sourced products that support our forests, wildlife and local communities.”
Tonia Elrod, Vice President, Sustainability, The Procter & Gamble Company
Together, we’re advancing nature-based solutions so forests can continue to thrive for future generations while supporting the communities and biodiversity that depend on them.”
James McDonald, Chief Sustainability Officer, Sylvamo
We consider Forest Forward a valuable tool that has helped us implement more effective policies for conserving forest biodiversity and protecting the rights of communities living in the areas where our raw materials originate.”
Riccardo Balducci, Group Sustainability Director, Sofidel
Forests Forward Impact Portal
Transparency is a vital principle of Forests Forward. We aim to drive transparency and accountability in the private sector.
Our public, map-based Impact Portal publicly showcases and the commitments, milestones, and achievements of all Forests Forward partners and related WWF projects.
Rooted in science and monitoring.
Together with our private-sector partners and other stakeholders, Forests Forward strives to deliver lasting on-the-ground impact in some of the world’s most vulnerable ecosystems while respecting and involving local people.
For every activity, WWF is there, helping companies track and monitor their progress. So when ambitious goals are achieved, we can have the confidence to communicate and amplify this success far and wide, together.
Our approach is always science-based, and we set targets and objectives that are closely aligned with other recognized sustainability frameworks, such as:
- Accountability Framework (AFi)
- Science-Based Targets (SBTi & SBTN)
