© Nicolas Villaume / WWF-US

Ensuring a sustainable supply chain is critical to mainstream responsible forest management and trade. 

WWF engages with companies that either have a link to a forest, plantation or landscape where better management is desperately needed, or that are connecting credibly certified producers with global timber markets. 

Sustained legality of timber, pulp and paper supply and independent, multi-stakeholder forest certification bodies like the Forest Stewardship Council (FSC) are vital tools in driving responsible forest and plantations management and trade of wood products throughout the full timber value chain. 

WWF’s experience in transforming supply chain sourcing can help Forests Forward participants make effective decisions about the wood they source, improve transparency and strengthen connections to other responsible players in the market.  

Click here to find out how you can become a participant in Forests Forward. 


© WWF-US / Zachary Bako

Pulp, paper and packaging

Paper products can yield considerable benefits in our daily lives, like boosting literacy and cultural development. It also contributes to economic growth and employment.

But when produced and consumed irresponsibly, it directly contributes to deforestation and forest degradation. Unsustainable production also often leads to social conflicts, in particular in Indonesia and the Greater Mekong, and to a lesser extent in Latin America, where controversial expansion of pulpwood plantations has vast impacts on local communities, including land-grabbing and displacement of local populations.

Pulp, paper and packaging represents approximately 13-15% of total wood consumption (FAO 2019). As the overall demand for paper products is increasing, global production could reach up to 800 million tons in 2050 (Jarvinen et al 2012). This will put additional pressure on global forests and other natural ecosystems as well as exacerbate social conflicts in countries where non-responsible practices are widespread.

What could happen if “business as usual” continues to prevail?

  • Increasing demand for pulp, paper and packaging products will lead to more demand for virgin fiber and result in increased tree harvesting and plantations.
  • Further conversion of land and natural ecosystems for tree plantations, with pulp and paper production the driver of forest cover loss in 24 deforestation fronts.
  • Unsustainable tree plantations management on site / in the landscape coupled to certification fatigue
  • Increased social impacts (land tenure rights, land-use conflicts, land claims) due to land use management that does not follow adequate social safeguards.

© WWF / John Kabubu
What is WWF doing

WWF wants to halt deforestation, land conversion, biodiversity loss and human rights abuse. We support companies that undertake tangible actions on the ground, incentivize responsible forest management to conserve biodiversity, restore forests and positively contribute to local economic and social development and a circular economy.

Forest Forward is WWF´s main implementation mechanism to show that the world’s growing demand for timber can be met through sustainable forest management, including a new generation of well managed plantations. Through Forests Forward, we engage with committed producers and buyers that want to protect forests and landscapes that are at high risk of deforestation, degradation and conversion.

WWF also closely monitors pulp and paper industry to ensure that companies follow through on their pledges to halt deforestation, properly implement their commitments, and remedy any past harm caused. Together with other NGOs, we have been particlurly monitoring Sinar Mas Group/APP and Royal Eagle Group /APRIL, two companies with pulp and paper operations in Indonesia which are critized for their rampant and  legally questionable land grabbing and deforestation activities, including human rights violations.

Find out more here.